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What is Rapid Insight

Rapid Insight® Analytics is a suite of software product that allows companies to quickly and easily explore their data. You do not need a degree in math or statistics to be able to make sense out of your information.  With a few clicks, you can visualize relationships in your data, quickly build powerful predictive models and take your findings and create PowerPoint presentation, etc.
Whether your data resides in flat files, Excel files, an Oracle database, a SQL Server database or on countless other back ends, Rapid Insight® Analytics can handle it. One of our primary goals was to allow you to load and evaluate virtually any data source. If you can reach it on your network you can load it into Rapid Insight.

Exploratory analysis:

Choose a variable to analyze and then sit back and let Rapid Insight® automatically find relationships in your data. It’s as simple as that. Next, visualize each of these relationships and capture any or all charts to put into PowerPoint, or use them to create a Rapid Insight® report. With our drill down feature, you can click into a chart to drill down and view any of the data.

Automated Modelling:

Quickly build powerful statistical models to figure out things like:

Automated Profiling:

Compare one group of customers to another group and automatically find how these groups are different. For example, what makes your high value customers different from your low value customers?


Easily run cross tabs and frequency analysis by simply clicking on the variables that you’d like to cross tab.

Automated Scoring:

Save any models that you create and have the software use them to automatically score a dataset or a database table.


Easily filter your data with the push of a button. Once a filter is set, all of your analysis is based on the filtered data. There is no limit to the number of filters that can be set. In addition, you can have multiple analyses open on the same dataset at once, each with a different set of filters.

Univariate Analysis:

Graphically view the distribution of a variable in your dataset just by clicking on that variable.

Automated outlier detection:

Let the software automatically find outliers in your data. The outliers will then be shown to you so you can choose to handle them.

Correlation Analysis:

View the correlations between any variables simply by clicking on those variables.

One touch reporting/presentations:

Any interesting findings that you come up with can be captured with a drag and drop. These can then be put into a report or exported into a PowerPoint presentation.

Means Analysis:

Easily run means analysis by simply clicking on the variables that you’d like to analyze.

Variable Statistics:

See the statistics on all of the variables in your dataset by clicking into the statistics tab.

Variable Creation:

Easily create new variables with the touch of a button. Once a variable is created, it’s available everywhere in your analysis.

What If Analysis:

Perform ‘What if’ analysis by selecting any model that you have created. The user can then adjust the input variables to see what the predicted value would be, based on the model.

View/Analyze your data:

View your entire dataset and quickly scroll through and explore your data. Perform multiple types of analyses when viewing the data. Here you can sort your data by one or more variables, perform aggregations, decile, and perform searches to find specific records in your data.

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