ACCPAC CRM | Marketing Strategy | QPR Scorecard | Rapid Insight | Telecom Consulting
E-mail us your comments at : tranzen.ca
Copyright ©2006, Tranzen Inc., Design by Clik Solutions

Customer's Feedback

“We chose Rapid Insight Analytics because it allowed us to analyze data in both a fast and intuitive way. It helped us achieve an optimal solution very quickly,” Dave Rowlands, VP of Lean Six Sigma for Xerox North America.
"Catalog sales this year are virtually equal to the same period last year, but with fewer catalogs and flyers mailed. We've saved money on printing and postage, but we've generated the same order level. That's a win for us,"

Dan Kennedy, President of White Horse Press

Data Mining & Predictive Modeling Solution
Improves Recruitment and Enrollment Forecasting


February 13, 2006, Conway, NH ---- Rapid Insight Inc. (www.rapidinsightinc.com), a leading provider of data mining and predictive modeling software and solutions, today announced that New England College has selected Rapid Insight® Analytics to simplify its admissions and enrollment process.

Rapid Insight delivers sophisticated admissions and enrollment solutions designed to significantly impact enrollment management. By simplifying and automating the data mining process, Rapid Insight® Analytics allows college admissions offices to understand and predict critical, cost-effective information, including enrollment probabilities for inquirers and applicants, as well as relationships between student enrollment likelihood, SAT scores, high school GPA, gender, and the distance a student lives from an institution.

“The beauty of this software is its ease of use,” said Paul Miller, Director of Admission and Financial Aid for New England College. “Information that used to take me several painstaking weeks to put together, I’m now deriving with a couple of clicks. I’m able to view the relationships between each of the attributes in my database, and I’m able to put all of this information together to assign an enrollment probability to each person that inquires, or to each student who sends in an application. The software makes it extremely easy to do all of this and to create reports and presentations on my findings.”

New England College (www.nec.edu) is an independent, liberal arts institution in Henniker, New Hampshire offering undergraduate, graduate and professional programs to 1,000 students representing 33 states and more than 20 countries.
“We’re excited to have New England College as a customer,” said Mike Laracy, President of Rapid Insight. “Our goal with this software was to create something that was powerful yet easy for a college and university admissions office to use. The solution meets a huge need in this marketplace and we expect further development in this area in the near future.”

Rapid Insight develops state-of-the-art analytic software that enables companies to thoroughly explore, visualize, and understand their data. Their flagship Rapid Insight® Analytics desktop software allows database marketing, telecommunications, financial services and insurance companies to quickly and easily analyze and predict their customer and prospect behavior.  It automates significant portions of the data mining process, finding relationships in data and presenting them graphically. The company has also developed a data management tool for viewing, extracting, aggregating and merging data from any data source.

November 29, 2005, Conway, NH – Rapid Insight Inc., a leading provider of data mining and predictive modeling software and solutions, today announced that Xerox Corporation has selected Rapid Insight® Analytics to help refine its sales outlook process and help strengthen the productivity of its sales force.

The software will be used to help Xerox continuously improve the processes it relies on to manage sales forecasting data. The project is part of Xerox’s overall Lean Six Sigma program, designed to streamline operations and strengthen value creation for Xerox customers.

“We chose Rapid Insight Analytics because it allowed us to analyze data in both a fast and intuitive way. It helped us achieve an optimal solution very quickly,” said Dave Rowlands, vice president of Lean Six Sigma for Xerox North America. “We expect our sales representatives will be able to devote even more time to developing solutions that make our customers more successful.”

“Rapid Insight Analytics enables sales, marketing and technical personnel to look at their data in an entirely new way, gaining insights they never had before,” said Mike Laracy, President & CEO of Rapid Insight. “By streamlining and simplifying analytics, our solutions enable organizations like Xerox and MCI to optimize the value of their stored data.”

Software development firm Rapid Insight Inc. was recently chosen by MCI, to build and implement several analytic models. Rapid Insight was chosen because of its expertise in the field, and for its ability to produce the highest quality models more quickly and more efficiently than its competitors.

Drawing from ten years of experience in the area, the analytic firm provides world class analytic solutions in the areas of statistical modeling, data mining, and fraud detection.

Mike Laracy owner of Rapid Insight stated, “We’re excited that MCI has chosen us for their important analytic projects. Given the current market conditions, it’s now more important than ever for companies to use analytics to gain a competitive advantage in the marketplace. Rapid Insight is in the business of making companies smarter and allowing them to utilize their resources more efficiently. Using analytics and statistical modeling properly can have a significant positive impact on a company’s bottom line.”

MCI operates one of the nation’s largest long distance businesses in the U.S., and is expanding into local telephone as well as other markets.

Connecticut’s Largest Bank Selects Rapid Insight® Analytics
to Grow Customer Base
Webster Bank Turns to Data Intelligence Solution
to Better Understand Current & Future Customer Base

May 9, 2006, Conway, NH – Rapid Insight Inc. (www.rapidinsightinc.com), a leading provider of data mining and predictive modeling software and solutions, today announced that Waterbury, CT based Webster Bank, a subsidiary of Webster Financial Corporation (NYSE:WBS), the largest independent bank headquartered in New England with nearly $18 billion in assets, has selected and implemented Rapid Insight® Analytics. The organization has enhanced their ability to understand customer behavior and buying patterns with the goal of using the information that is gained to refine their future marketing.

“With the banking industry becoming more and more competitive, it is increasingly important that we market ourselves in the most intelligent way possible,” said John Menke, Senior Vice President of Database Marketing and Market Research for Webster Bank. “Rapid Insight Analytics is an easy to use solution that allows us quickly and easily to analyze our existing customer data. The knowledge gained using this solution helps to facilitate better and timelier decisions, uncovers new opportunities for growth, streamlines business processes and lowers costs.”

Rapid Insight develops state-of-the-art analytic software that enables companies to thoroughly explore, visualize, and understand their data. Their flagship Rapid Insight® Analytics desktop software allows database marketing, telecommunications, financial services and insurance companies quickly and easily to analyze and predict their customer and prospect behavior.  It automates significant portions of the data mining process, finding relationships in data and presenting them graphically. The company has also developed a data management tool for viewing, extracting, aggregating and merging data from any data source.

Webster Financial Corporation is the holding company for Webster Bank, National Association and Webster Insurance. With $17.9 billion in assets, Webster provides business and consumer banking, mortgage, insurance, financial planning, trust and investment services through 158 banking offices, 306 ATMs, telephone banking and the Internet. Webster Bank owns the asset-based lending firm Webster Business Credit Corporation, the insurance premium finance company Budget Installment Corp., Center Capital Corporation, an equipment finance company headquartered in Farmington, Connecticut and provides health savings account trustee and administrative services through HSA Bank, a division of Webster Bank.

Colleges eye app to predict enrollment

Mass High Tech: The Journal of New England Technology - September 8, 2006
By Catherine Williams

A New Hampshire-based software company is finding traction helping colleges figure out what types of students they are likely to attract and keep.

Rapid Insight Inc. of Conway just landed a deal with the University of New Hampshire (UNH) for modeling software to help the admissions office recruit and enroll students.

The software is designed to analyze student data such as grade point averages, SAT scores, majors and state of residence. It is data-mining and analytical-modeling desktop software designed to forecast enrollment.

"We've taken something that is thought of as inherently complex, and we've streamlined it to make it a less-cumbersome task," said Michael Laracy, the company's CEO.

Xerox Corp. is also using the software for sales forecasting, and the New York City Police Department is using it to detect geographical crime patterns.

Rapid Insight's target market is the admissions office at colleges and universities. Executives of the company, founded in 2002, say the software can help determine what factors may influence a student's probability of dropping out or of enrolling once accepted.

The software was also selected last month by Rivier College, a Nashua, N.H.-based Catholic liberal-arts college. Rivier, with an annual enrollment of 2,200, plans to use the information to target marketing campaigns.